We at Lauren Tutty Promotions use DMDS exclusively to deliver all our new music to radio. Below are some FAQ’s which should help you to understand the role we play in the music industry.

Q:  What does a tracker do?

The role of a tracker is to get the Music Directors to listen to your song. This is not as easy as it sounds. There are over 629 radio stations in Canada made up of Rock, AC,  Hot AC, Country, CHR, Dance, Campus, Community, Urban and Multi-Cultural formats. Each of these formats has a specific Music Director. Each Music Director has a different day and different time when he or she reviews music. You can waste a lot of time and a lot of money chasing these people, trying to get answers. You pay a radio tracker for their expertise and relationship that they have with these Music Directors. Simply put they know who to call and when to call them. I have seen many songs which were never given a decent chance because they were promoted improperly.

Q: Does hiring a tracker guarantee I’m going to get airplay?

No it will not guarantee you will get airplay. Hiring a tracker will ensure you get professional representation at radio nationally. Radio knows who we are and our credibility speaks for itself. You are paying us not only for what we know but who we know.

Q: How much does it cost?

The most expensive part of this process is not the cost of tracking, but rather the loss of a good song because it was tracked improperly. Once a song is released you can never get it back. If you’re not careful it can cost you your song.
At Lauren Tutty Promotions we charge from $1495.00 (plus applicable taxes) per release, depending on the genre.

Q: How long do you work the song?

Unlike most trackers we do not put a “time limit” on our tracking service. Some songs take longer to develop than other songs. We like to work the song until it no longer gets any “adds.” The song itself will tell us when this is.

Q: Do you work every song you get?

No. We look for songs that are “radio friendly”. It’s a waste of our time and your money if we work every song that comes along. Please remember our clientele are a mixture of household names and new artists with great songs.

Q: When is the best time to release a song?

In the old days, they used to recommend you release a song right after Christmas or at the beginning of the summer. However all that has changed. Releases happen 12 months of the year now and I would say any time is a good time if you have a good song. The exception to the rule would be seasonal songs (i.e. Christmas), topical songs (i.e news, current events), theme songs (i.e. Valentines, Halloween, Mother’s Day).

Q: How do I know if I’m picking the right song?

That’s a very good question. Picking the right song is very crucial to your success. If you have an album, I always like to use the Good, Better, Best theory. That is you release a Good song, then a Better song, then the Best song you have. Statistics have shown it takes at least three singles before the public knows who you are.

Don’t be afraid to send us a couple of tracks to preview. We will work with you and try to pick the right songs.

Q: What is the best way to get in touch with you?

You can reach me by email or by calling 1-902-354-2929.