The idea here is to create awareness on three fronts,
nationally, locally, and within the country music industry.
Radio tracking nationally…
Throughout the entire process I submit weekly
reports to radio on your behalf.
I will also supply you with weekly tracking reports.
These reports will let you know what is going on with your song (who is
considering it, who is playing it, and what the overall “feel” is for
your project). At the end of the program you will receive a summary of
your reports.
Radio Visitation …
I like to set up visits for my clients at local
radio. The purpose here is twofold: (1) to develop a relationship with
the local music director (You never know
where he or she may end
up…music directors move from station to station
all the time.), and (2)
to promote both my artist and the local MD. It is advisable for all my clients
to take a
camera with them and have a picture taken with the both of you. I
will
in turn use this for promo purposes.
Industry Exposure
This is an industry which is based on relationships. It is very
important for all my “new industry” clients to have their faces /
profiles presented to the music industry in a professional manner.
Please pass on to me any press releases, interviews, lives shows or
upcoming events that will help me introduce you to radio.
I recommend taking an ad in industry trade magazines such as
Country Music News and the
online FYI Music News right away to
get your name and face out there.